Method and server for displaying access content

ABSTRACT

Embodiments of the present application relate to the technical field of computers, and in particular, to a method and a server for displaying access content, which are used to resolve the problem existing in the prior art that because information is inaccurately transmitted, a user may interrupt access or perform repeated access, causing a resource waste for a computer system or an Internet system. According to the embodiments of the present application, access content requested by a first user is determined according to an access request of the first user, a presentation identifier corresponding to a second user identifier comprised in the access content is determined, and the access content is returned to the first user, so that a peer end displays the received presentation identifier, thereby improving accuracy of information transmission, reducing the occurrence of interrupted access or repeated access of a user due to inaccurate information transmission, and reducing the resource waste caused for a computer system or an Internet system.

TECHNICAL FIELD

The present application relates to the technical field of computers, andin particular, to a method and a server for displaying access content.

BACKGROUND ART

With the rapid development of the Internet, the Internet has become anindispensable part of people's life. For example, more and more peoplecan check news through the Internet, communicate with others through theInternet, or even shop through the Internet. However, existing displaymanners lack variety; especially, when it comes to display of titles,titles displayed on different pages are generally the same, or adisplayed title is very different from cognition of an accessing user,resulting in inaccurate information transmission. The user often findsit hard to accurately understand specific information in the accesscontent, and on this premise, the user will often interrupt access orperform repeated access. In this way, the prior art not only has thedisadvantage of inaccurate information transmission, but may also causea resource waste for a computer system or an Internet system.

SUMMARY

Embodiments of the present application provide a method and a device fordisplaying access content, which are used to resolve the problemexisting in the prior art that because information is inaccuratelytransmitted, a user may interrupt access or perform repeated access,causing a resource waste for a computer system or an Internet system.

According to one aspect, a method for displaying access content providedby an embodiment of the present application includes:

receiving an access request of a first user; determining, according tothe access request of the first user, access content requested by thefirst user;

determining at least one second user identifier included in the accesscontent;

determining a presentation identifier corresponding to the second useraccording to the determined second user identifier; and

returning the access content to the first user, where the access contentincludes the presentation identifier corresponding to the at least onesecond user identifier.

In this embodiment of the present application, access content requestedby a first user is determined according to an access request of thefirst user, a presentation identifier corresponding to the second useridentifier included in the access content is determined, and the accesscontent is returned to the first user, so that a peer end displays thereceived presentation identifier, thereby improving accuracy ofinformation transmission, reducing the occurrence of interrupted accessor repeated access of a user due to inaccurate information transmission,and reducing the resource waste caused for a computer system or anInternet system.

Preferably, the determining a presentation identifier corresponding tothe second user according to the determined second user identifierincludes:

determining a corresponding system identity code identifier according tothe determined second user identifier; and

determining the presentation identifier corresponding to the second useraccording to the determined system identity code identifier.

Because second user key information can be determined according to thesystem identity code identifier, displayed information is more accurate.

Preferably, the determining a presentation identifier corresponding tothe second user according to the determined second user identifierincludes:

if one presentation identifier corresponding to the second user isdetermined according to the determined second user identifier, using thedetermined presentation identifier as the presentation identifiercorresponding to the second user; and

if multiple presentation identifiers corresponding to the second userare determined according to the determined second user identifier,determining a language of the access content that needs to be returnedto the first user, and determining, according to a correspondencebetween languages of access content and presentation identifiers of thesecond user, a presentation identifier corresponding to the language ofthe access content that needs to be returned to the first user.

Because user multimedia information can be determined according to thelanguage, displays in different languages are supported, which increasesapplication scenarios.

Preferably, the access content further includes second user keyinformation corresponding to the at least one second user identifier;and

after the determining at least one second user identifier included inthe access content and before the returning the access content to thefirst user, the method further includes:

determining, according to a correspondence between a second useridentifier and second user key information, the second user keyinformation corresponding to the at least one second user identifierincluded in the access content.

Because the second user key information can be displayed in the accesscontent, displayed information is more comprehensive.

Preferably, the method is applied to a payment system, and the seconduser is a merchant.

Preferably, the method is applied to a payment system, the systemidentity code identifier is information, which is allocated by thepayment system to the second user, for identifying the second user.

According to another aspect, a server provided in an embodiment of thepresent application includes:

a receiving module configured to receive an access request of a firstuser;

an access determining module configured to determine, according to theaccess request of the first user, access content requested by the firstuser;

a user identifier determining module configured to determine at leastone second user identifier included in the access content;

a presentation identifier determining module configured to determine apresentation identifier corresponding to the second user according tothe determined second user identifier; and

a sending module configured to return the access content to the firstuser, where the access content includes the presentation identifiercorresponding to the at least one second user identifier.

Preferably, the presentation identifier determining module isspecifically configured to:

determine a corresponding system identity code identifier according tothe determined second user identifier; and determine the presentationidentifier corresponding to the second user according to the determinedsystem identity code identifier.

Preferably, the presentation identifier determining module isspecifically configured to:

if one presentation identifier corresponding to the second user isdetermined according to the determined second user identifier, use thedetermined presentation identifier as the presentation identifiercorresponding to the second user; and

if multiple presentation identifiers corresponding to the second userare determined according to the determined second user identifier,determine a language of the access content that needs to be returned tothe first user, and determine, according to a correspondence betweenlanguages of access content and presentation identifiers of the seconduser, a presentation identifier corresponding to the language of theaccess content that needs to be returned to the first user.

Preferably, the access content further includes second user keyinformation corresponding to the at least one second user identifier;and the server further includes:

an information determining module configured to determine, according toa correspondence between a second user identifier and second user keyinformation, the second user key information corresponding to the atleast one second user identifier included in the access content.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 illustrates a method for displaying access content according toEmbodiment 1 of the present application;

FIG. 2 illustrates a method for displaying access content according toEmbodiment 2 of the present application; and

FIG. 3 is a schematic structural diagram of a server according toEmbodiment 3 of the present application.

DETAILED DESCRIPTION OF EMBODIMENTS

In the embodiments of the present application, access content requestedby a first user is determined according to an access request of thefirst user, a presentation identifier corresponding to a second useridentifier included in the access content is determined, and the accesscontent is returned to the first user, so that a peer end displays thereceived presentation identifier, thereby improving accuracy ofinformation transmission, reducing the occurrence of interrupted accessor repeated access of a user due to inaccurate information transmission,and reducing the resource waste caused for a computer system or anInternet system.

The embodiments of the present application are described in furtherdetail below with reference to the accompanying drawings of thespecification.

As shown in FIG. 1, a method for displaying access content according toEmbodiment 1 of the present application includes:

Step 101: An access request of a first user is received.

Step 102: Access content requested by the first user is determinedaccording to the access request of the first user.

Step 103: At least one second user identifier included in the accesscontent is determined.

Step 104: A presentation identifier corresponding to the second user isdetermined according to the determined second user identifier.

Step 105: The access content is returned to the first user, where theaccess content includes the presentation identifier corresponding to theat least one second user identifier.

The access request of the first user is an access request triggered whenthe first user opens a webpage. The webpage may be any webpage, forexample, a payment page login request of the first user, a transactioninformation page viewing request of the first user, or the like.

In implementation, if the first user needs to open a webpage, forexample, if the first user opens a webpage through a browser of acomputer, mobile phone software, or the like, an access request may besent to the server.

In Step 102, the access content requested by the first user isdetermined according to the access request of the first user. Differentaccess requests correspond to different access content requested to beaccessed. For example, if the first user needs to open a bill page, theaccess content generally includes content such as a transaction object,a transaction time, and a transaction amount.

In Step 103, when the at least one second user identifier included inthe access content is determined, different webpage content may includedifferent numbers of second users. For example, if the first user needsto query information about a transaction, the webpage content includesonly one second user; if a page that the first user needs to open is amonthly bill, the webpage content includes second users related to alltransactions in the queried month.

In different webpage content, the second user has different meanings.For example, if a transaction page needs to be opened, the second useris a specific merchant or a specific transaction party (which generallyrefers to an individual); if a contact page needs to be opened, thesecond user is a specific contact person.

When this embodiment of the present application is applied to differentsystems, the second user also has different meanings. For example, whenthis embodiment of the present application is applied to a paymentsystem, the second user is a merchant.

Using an example in which a page that the first user needs to open is amonthly bill, it is determined that the monthly bill includes twotransactions, for example, one transaction corresponds to a merchant A,and the other transaction corresponds to a merchant B. A second useridentifier A corresponding to the merchant A and a second useridentifier B corresponding to the merchant B are determined, and apresentation identifier A corresponding to the second user identifier Aand a presentation identifier B corresponding to the second useridentifier B are determined according to a correspondence between seconduser identifiers and presentation identifiers.

In implementation, if this embodiment of the present application isexecuted by a server, the correspondence between second user identifiersand presentation identifiers may be stored in the server, and may alsobe stored in another entity, for use in query by the server.

The presentation identifier in this embodiment of the presentapplication may be a static picture, such as a merchant LOGO. A pictureformat may be a jpg format, a jpeg format, a png format, a bmp format orthe like.

The presentation identifier may be a dynamic picture, for example, apicture in a gif format or the like.

The presentation identifier may be a video, for example, a video in anrmvb format, an avi format, a ts format or the like.

The second user identifier in this embodiment of the present applicationmay be any information that can uniquely identify a second user.Different webpage content may correspond to different second useridentifiers. For example, if a transaction page needs to be opened, thesecond user is a specific merchant, and the corresponding second useridentifier is a merchant title.

In Step 104, an identity code identifier corresponding to the merchantcan be found according to the determined merchant title, and thepresentation identifier corresponding to the merchant can be determinedaccording to the identity code identifier.

The identity code identifier (Mid, MERCHANT_ID) is a system identitycode identifier allocated by the system to the second user; one seconduser has only one MID.

If the method in this embodiment of the present application is appliedto a payment system, the system identity code identifier is information,which is allocated by the payment system to the second user, foridentifying the second user.

During determination of the presentation identifier corresponding to themerchant, it is possible that the merchant has only one presentationidentifier. Because consumers of the merchant may come from differentcountries, different languages of the access content may be needed. Forexample, an American consumer requires the language of the accesscontent to be English, a Japanese consumer requires the language of theaccess content to be Japanese, and a Chinese consumer requires thelanguage of the access content to be Chinese. For example, oriented tothe Chinese consumer, the presentation identifier of the merchant A isinformation easily recognizable to the Chinese consumer; and oriented tothe Japanese consumer, the presentation identifier of the merchant A isinformation easily recognizable to the Japanese consumer. Therefore,during determining of the presentation identifier corresponding to themerchant, it is possible that for a different language of the accesscontent, the merchant corresponds to a respective presentationidentifier.

Based on the foregoing content, in implementation, if one presentationidentifier is determined during determining of the presentationidentifier corresponding to the merchant, the presentation identifiermay be used as the presentation identifier corresponding to the seconduser.

If multiple presentation identifiers are determined during determiningof the presentation identifier corresponding to the merchant, it furtherneeds to determine a language of the access content that needs to bereturned to the first user, and select, according to a correspondencebetween languages of access content and presentation identifiers of themerchant, the presentation identifier corresponding to the second userfrom the determined multiple presentation identifiers.

For example, it is determined that the multiple presentation identifiersof the merchant A are a presentation identifier aa corresponding toJapanese, and a presentation identifier bb corresponding to Chinese, andin this case, a language of the access content that needs to be returnedto the first user is determined; assuming that the language is Chinese,bb is selected as the presentation identifier corresponding to thesecond user.

If the presentation identifier corresponding to the language of theaccess content that needs to be returned to the first user cannot bedetermined according to the correspondence between languages of accesscontent and presentation identifiers of the merchant, for example, themerchant only sets presentation identifiers corresponding to Japaneseand Chinese but does not set a presentation identifier corresponding toEnglish, in this case, a default presentation identifier set by themerchant may be used as the presentation identifier corresponding to thesecond user. For example, the merchant may specify a presentationidentifier in the correspondence between languages of access content andpresentation identifiers as a default presentation identifier, or mayset a presentation identifier not existing in the correspondence betweenlanguages of access content and presentation identifiers as a defaultpresentation identifier. If the merchant does not set a defaultpresentation identifier, a presentation identifier may be randomlyselected from a specified correspondence between languages of accesscontent and presentation identifiers as a default presentationidentifier.

To further improve the diversity of display, preferably, in addition tothe presentation identifier, second user key information may further bedetermined. The second user key information is used for identifying asecond user. For example, for a merchant, the second user keyinformation may be an abbreviation of the merchant or another name ofthe merchant.

Specifically, after Step 103 and before Step 105, the method furtherincludes:

determining, according to a correspondence between a second useridentifier and second user key information, the second user keyinformation corresponding to the at least one second user identifierincluded in the access content.

In Step 105, the access content returned to the first user furtherincludes second user key information.

When the access content includes both the presentation identifier andthe second user key information, the access content may be displayed inan assembled manner.

There may be many assembled display manners, for example, the seconduser key information and the presentation identifier may be arrangedvertically or may be arranged horizontally. It is also possible that onepiece of information is hidden, and when it is detected that a touchposition of the first user is on one piece of information, the otherpiece of information is displayed. For example, the presentationidentifier is hidden, and when the first user touches the displayedsecond user key information of the second user, the presentationidentifier of the second user may be displayed.

The presentation identifier of the second user in this embodiment of thepresent application is uploaded by the second user to a network side andestablished by the network side for the second user.

In implementation, not every second user needs to set multiplepresentation identifiers. Therefore, in implementation, an optionsupporting multiple languages may be set, and if the second user choosesto support multiple languages, the presentation identifier uploaded bythe second user is bound with the languages of the access content thatare selected by the second user.

If the second user does not choose to support multiple languages, thepresentation identifier uploaded by the second user is bound with thesystem identity code identifier of the second user.

Specifically, in implementation, a multi-language option may be set.

1. If the second user checks this option, it is determined that thesecond user needs to use the multi-language option.

For the presentation identifier, an upload option corresponding to thepresentation identifier is set.

For the language, the second user may input the language and/or adrop-down menu may be set for the second user to select the language.

In implementation, languages that the second user needs to use cannot bedetermined, and therefore, a language adding option may be set. If thesecond user chooses to add a language, a group of language input blocksand/or language selection options are added, and uploading options forcorresponding presentation identifiers are added.

For example, if the second user checks to support multiple languages,the second user inputs a language: Chinese, and the presentationidentifier is a picture A, a correspondence between Chinese and thepicture A is established.

If the second user adds a language: English, and the presentationidentifier is a picture B, a correspondence between English and thepicture B is established.

For the second user key information, if the second user inputs thesecond user key information, the second user key information is boundwith the second user identifier. The language of the second user keyinformation may be any language.

If the presentation identifier is a static picture or a dynamic picture,in order to ensure storage space and a display speed of a clientterminal, when the correspondence between the second user identifier andthe presentation identifier is established, it may be required that thepicture uploaded by the second user should not exceed 1 M.

If the presentation identifier is a video, in order to ensure storagespace and the display speed of the client terminal, when thecorrespondence between the second user identifier and the presentationidentifier is established, it may be required that the picture uploadedby the second user should not exceed 2 M.

To ensure a display effect, the second user key information is notlonger than 12 characters.

Preferably, when the second user needs to query the presentationidentifier and the second user key information uploaded by the seconduser, a query interface may be used to provide a batch query function.

In this embodiment of the present application, when the second useruploads the presentation identifier and the second user key information,it may be implemented by means of a service using terminal. The serviceusing terminal may be a client terminal, or may be implemented by usingother software or hardware that can log onto the server to establish theforegoing correspondence.

Hereinafter, a detailed description is provided by using an example inwhich the solution of the present application is applied to Alipay™

As shown in FIG. 2, a method for displaying access content according toEmbodiment 2 of the present application includes:

Step 201: A consumer M accesses a checkout counter through a browser,views transaction records in recent 10 days, and sends an access requestto a server after selecting the number of days and clicking to query.

Step 202: The server receives the access request of the consumer M, anddetermines, according to the access request, that access contents whichthe consumer M requests to access are the transaction records in therecent 10 days.

Step 203: The server queries the transaction records of the consumer Min the recent 10 days, and finds that a merchant involved in onetransaction is a merchant A.

Step 204: The server determines a merchant title of the merchant A, anddetermines a presentation identifier of the merchant A according to thedetermined merchant title.

Step 205: The server judges whether the number of determinedpresentation identifiers of the merchant A is one; if yes, the serverperforms Step 208; otherwise, the server performs Step 206.

Step 206: The server determines that a language of the access contentthat needs to be returned to the consumer M is Chinese.

Step 207: The server determines, according to a correspondence betweenlanguages of access content and presentation identifiers of the merchantA (including Chinese and LOGO1, and English and LOGO2), that Chinesecorresponds to LOGO1, and performs Step 209.

Step 208: The server uses the determined presentation identifier LOGO1as the presentation identifier of the merchant A.

Step 209: The server determines, according to a correspondence betweenmerchant titles and second user key information, that second user keyinformation corresponding to the merchant A is ZZ.

Step 210: The server generates access content of the transaction recordsof the consumer M in the recent 10 days according to the presentationidentifier LOGO1 and the second user key information ZZZ of the merchantA.

Step 211: The server returns, to the browser, the access contentincluding LOGO1 and ZZZ.

Step 212: The browser displays the returned access content includingLOGO1 and ZZZ.

Based on the same inventive concept, an embodiment of the presentapplication further provides a server. Because a problem solvingprinciple of the server is similar to the method for displaying accesscontent according to the embodiment of the present application, for theimplementation of the server, reference may be made to theimplementation of the method, and the repeated part is not describedagain.

As shown in FIG. 3, a server according to Embodiment 3 of the presentapplication includes: a receiving module 300, an access determiningmodule 310, a user identifier determining module 320, a presentationidentifier determining module 330, and a sending module 340.

The receiving module 300 is configured to receive an access request of afirst user.

The access determining module 310 is configured to determine, accordingto the access request of the first user, access content requested by thefirst user.

The user identifier determining module 320 is configured to determine atleast one second user identifier included in the access content.

The presentation identifier determining module 330 is configured todetermine a presentation identifier corresponding to the second useraccording to the determined second user identifier.

The sending module 340 is configured to return the access content to thefirst user, where the access content includes the presentationidentifier corresponding to the at least one second user identifier.

In implementation, different access requests correspond to differentaccess content requested to be accessed. For example, if the first userneeds to open a bill page, the access content generally includes contentsuch as a transaction object, a transaction time, and a transactionamount.

When the user identifier determining module 320 determines at least onesecond user identifier included in the access content, different webpagecontent may include different numbers of second users. For example, ifthe first user needs to query information about a transaction, thewebpage content includes only one second user; if a page that the firstuser needs to open is a monthly bill, the webpage content includessecond users related to all transactions in the queried month.

In different webpage content, the second user has different meanings.For example, if a transaction page needs to be opened, the second useris a specific merchant or a specific transaction party (which generallyrefers to an individual); if a contact page needs to be opened, thesecond user is a specific contact person.

When this embodiment of the present application is applied to differentsystems, the second user also has different meanings. For example, whenthis embodiment of the present application is applied to a paymentsystem, the second user is a merchant.

Using an example in which a page that the first user needs to open is amonthly bill, it is determined that the monthly bill includes twotransactions, for example, one transaction corresponds to a merchant A,and the other transaction corresponds to a merchant B. A second useridentifier A corresponding to the merchant A and a second useridentifier B corresponding to the merchant B are determined, and apresentation identifier A corresponding to the second user identifier Aand a presentation identifier B corresponding to the second useridentifier B are determined according to a correspondence between seconduser identifiers and presentation identifiers.

In implementation, the correspondence between second user identifiersand presentation identifiers may be stored in the server, and may alsobe stored in another entity, for use in query by the server.

The presentation identifier in this embodiment of the presentapplication may be a static picture, such as a merchant LOGO. A pictureformat may be a jpg format, a jpeg format, a png format, a bmp format orthe like.

The presentation identifier may be a dynamic picture, for example, apicture in a gif format or the like.

The presentation identifier may be a video, for example, a video in anrmvb format, an avi format, a ts format or the like.

The second user identifier in this embodiment of the present applicationmay be any information that can uniquely identify a second user.Different webpage content may correspond to different second useridentifiers. For example, if a transaction page needs to be opened, thesecond user is a specific merchant, and the corresponding second useridentifier is a merchant title.

Preferably, the presentation identifier determining module 330 isspecifically configured to:

determine a corresponding system identity code identifier according tothe determined second user identifier; and determine the presentationidentifier corresponding to the second user according to the determinedsystem identity code identifier.

The identity code identifier (Mid, MERCHANT_ID) is a system identitycode identifier allocated by the system to the second user; one seconduser has only one MID.

If the method in this embodiment of the present application is appliedto a payment system, the system identity code identifier is information,which is allocated by the payment system to the second user, foridentifying the second user.

During determining of the presentation identifier corresponding to themerchant, it is possible that the merchant has only one presentationidentifier. Because consumers of the merchant may come from differentcountries, different languages of the access content may be needed. Forexample, an American consumer requires the language of the accesscontent to be English, a Japanese consumer requires the language of theaccess content to be Japanese, and a Chinese consumer requires thelanguage of the access content to be Chinese. For example, oriented tothe Chinese consumer, the presentation identifier of the merchant A isinformation easily recognizable to the Chinese consumer; and oriented tothe Japanese consumer, the presentation identifier of the merchant A isinformation easily recognizable to the Japanese consumer. Therefore,during determining of the presentation identifier corresponding to themerchant, it is possible that for a different language of the accesscontent, the merchant corresponds to a respective presentationidentifier.

Based on the foregoing content, preferably, the presentation identifierdetermining module 330 is specifically configured to:

if one presentation identifier corresponding to the merchant isdetermined according to the determined second user identifier, use thedetermined presentation identifier as the presentation identifiercorresponding to the second user; and

if multiple presentation identifiers corresponding to the second userare determined according to the determined second user identifier,determine a language of the access content that needs to be returned tothe first user, and determine, according to a correspondence betweenlanguages of access content and presentation identifiers of the seconduser, a presentation identifier corresponding to the language of theaccess content that needs to be returned to the first user.

For example, it is determined that the multiple presentation identifiersof the merchant A are a presentation identifier aa corresponding toJapanese, and a presentation identifier bb corresponding to Chinese, andin this case, a language of the access content that needs to be returnedto the first user is determined; assuming that the language is Chinese,bb is selected as the presentation identifier corresponding to thesecond user.

If the presentation identifier corresponding to the language of theaccess content that needs to be returned to the first user cannot bedetermined according to the correspondence between languages of accesscontent and presentation identifiers of the merchant, for example, themerchant only sets presentation identifiers corresponding to Japaneseand Chinese but does not set a presentation identifier corresponding toEnglish, in this case, a default presentation identifier set by themerchant may be used as the presentation identifier corresponding to thesecond user. For example, the merchant may specify a presentationidentifier in the correspondence between languages of access content andpresentation identifiers as a default presentation identifier, or mayset a presentation identifier not existing in the correspondence betweenlanguages of access content and presentation identifiers as a defaultpresentation identifier. If the merchant does not set a defaultpresentation identifier, a presentation identifier may be randomlyselected from a specified correspondence between languages of accesscontent and presentation identifiers as a default presentationidentifier.

To further improve the diversity of display, preferably, in addition tothe presentation identifier, second user key information may further bedetermined. The second user key information is used for identifying asecond user. For example, for a merchant, the second user keyinformation may be an abbreviation of the merchant or another name ofthe merchant.

Preferably, the access content further includes second user keyinformation corresponding to the at least one second user identifier;and

the server further includes:

an information determining module 350 configured to determine, accordingto a correspondence between a second user identifier and second user keyinformation, the second user key information corresponding to the atleast one second user identifier included in the access content.

When the access content includes both the presentation identifier andthe second user key information, the access content may be displayed inan assembled manner.

There may be many assembled display manners, for example, the seconduser key information and the presentation identifier may be arrangedvertically or may be arranged horizontally. It is also possible that onepiece of information is hidden, and when it is detected that a touchposition of the first user is on one piece of information, the otherpiece of information is displayed. For example, the presentationidentifier is hidden, and when the first user touches the displayedsecond user key information of the second user, the presentationidentifier of the second user may be displayed.

The present application is described with reference to the block diagramand/or flowchart of the method, apparatus (system), and/or computerprogram product according to the embodiments of the present application.It should be understood that computer program instructions may be usedto implement a block in the block diagram and/or flowchart and acombination of blocks in the block diagram and/or the flowchart. Thesecomputer program instructions may be provided for a processor of ageneral-purpose computer or a special-purpose computer, and/or otherprogrammable data processing apparatuses to generate a machine, so thatthe instructions executed by a computer processor and/or otherprogrammable data processing apparatuses generate a method forimplementing a specified function/action in the block in the blockdiagram and/or the flowchart.

Correspondingly, the present application may also be implemented byusing hardware and/or software (including firmware, resident software,microcode, and the like). Further, the present application may employthe form of a computer program product on a computer usable or computerreadable storage medium, which includes computer usable or computerreadable program code implemented in the medium, to be used by aninstruction execution system or used in combination with the instructionexecution system. In the context of the present application, thecomputer usable or computer readable medium may be any medium, which mayinclude, store, communicate, transmit, or deliver a program, and may beused by an instruction execution system, apparatus or device, or used incombination with the instruction execution system, apparatus or device.

Apparently, a person skilled in the art may make various modificationsand variations on the present application without departing from thespirit and scope of the present application. Hence, if thesemodifications and variations of the present application belong to thescope of the claims of the present application and the equivalenttechnology thereof, the present application is also intended to coverthese modifications and variations.

1. A method for displaying access content, the method comprising:receiving an access request of a first user; determining, according tothe access request of the first user, access content requested by thefirst user; determining a second user identifier comprised in the accesscontent; determining a presentation identifier corresponding to thesecond user according to the determined second user identifier; andreturning the access content to the first user, wherein the accesscontent comprises the presentation identifier corresponding to thedetermined second user identifier.
 2. The method according to claim 1,wherein the determining a presentation identifier corresponding to thesecond user according to the determined second user identifiercomprises: determining a corresponding system identity code identifieraccording to the determined second user identifier; and determining thepresentation identifier corresponding to the second user according tothe determined system identity code identifier.
 3. The method accordingto claim 1, wherein the determining a presentation identifiercorresponding to the second user according to the determined second useridentifier comprises: if one presentation identifier corresponding tothe second user is determined according to the determined second useridentifier, using the determined presentation identifier as thepresentation identifier corresponding to the second user; and ifmultiple presentation identifiers corresponding to the second user aredetermined according to the determined second user identifier,determining a language of the access content that needs to be returnedto the first user, and determining, according to a correspondencebetween languages of access content and presentation identifiers of thesecond user, a presentation identifier corresponding to the language ofthe access content that needs to be returned to the first user.
 4. Themethod according to claim 1, wherein the access content furthercomprises second user key information corresponding to the second useridentifier; and after the determining the second user identifiercomprised in the access content and before the returning the accesscontent to the first user, the method further comprises: determining,according to a correspondence between the second user identifier andsecond user key information, the second user key informationcorresponding to the second user identifier comprised in the accesscontent.
 5. The method according to claim 1, wherein the method isperformed by a payment system, and the second user is a merchant.
 6. Themethod according to claim 2, wherein the method is performed by apayment system, the system identity code identifier is information,which is allocated by the payment system to the second user, foridentifying the second user.
 7. A server, wherein the server comprises:a receiving module configured to receive an access request of a firstuser; an access determining module configured to determine, according tothe access request of the first user, access content requested by thefirst user; a user identifier determining module configured to determinea second user identifier comprised in the access content; a presentationidentifier determining module configured to determine a presentationidentifier corresponding to the second user according to the determinedsecond user identifier; and a sending module configured to return theaccess content to the first user, wherein the access content comprisesthe presentation identifier corresponding to the determined second useridentifier.
 8. The server according to claim 7, wherein the presentationidentifier determining module is configured to: determine acorresponding system identity code identifier according to thedetermined second user identifier; and determine the presentationidentifier corresponding to the second user according to the determinedsystem identity code identifier.
 9. The server according to claim 7,wherein the presentation identifier determining module is configured to:if one presentation identifier corresponding to the second user isdetermined according to the determined second user identifier, use thedetermined presentation identifier as the presentation identifiercorresponding to the second user; and if multiple presentationidentifiers corresponding to the second user are determined according tothe determined second user identifier, determine a language of theaccess content that needs to be returned to the first user, anddetermine, according to a correspondence between languages of accesscontent and presentation identifiers of the second user, a presentationidentifier corresponding to the language of the access content thatneeds to be returned to the first user.
 10. The server according toclaim 7, wherein the access content further comprises second user keyinformation corresponding to the at least one second user identifier;and the server further comprises: an information determining moduleconfigured to determine, according to a correspondence between a seconduser identifier and second user key information, the second user keyinformation corresponding to the second user identifier comprised in theaccess content.
 11. A non-transitory computer readable medium comprisingprogram instructions which, when executed by a computer, cause thecomputer to perform a method of: receiving an access request of a firstuser; determining, according to the access request of the first user,access content requested by the first user; determining a second useridentifier comprised in the access content; determining a presentationidentifier corresponding to a second user according to the determinedsecond user identifier; and returning the access content to the firstuser, wherein the access content comprises the presentation identifiercorresponding to the determined second user identifier.
 12. Thenon-transitory computer readable medium according to claim 11, whereinthe determining a presentation identifier corresponding to a second useraccording to the determined second user identifier comprises:determining a corresponding system identity code identifier according tothe determined second user identifier; and determining the presentationidentifier corresponding to the second user according to the determinedsystem identity code identifier.
 13. The non-transitory computerreadable medium according to claim 11, wherein the determining apresentation identifier corresponding to a second user according to thedetermined second user identifier comprises: if one presentationidentifier corresponding to the second user is determined according tothe determined second user identifier, using the determined presentationidentifier as the presentation identifier corresponding to the seconduser; and if multiple presentation identifiers corresponding to thesecond user are determined according to the determined second useridentifier, determining a language of the access content that needs tobe returned to the first user, and determining, according to acorrespondence between languages of access content and presentationidentifiers of the second user, a presentation identifier correspondingto the language of the access content that needs to be returned to thefirst user.
 14. The non-transitory computer readable medium according toclaim 11, wherein the access content further comprises second user keyinformation corresponding to the second user identifier; and after thedetermining the second user identifier comprised in the access contentand before the returning the access content to the first user, themethod further comprises: determining, according to a correspondencebetween the second user identifier and second user key information, thesecond user key information corresponding to the second user identifiercomprised in the access content.
 15. The non-transitory computerreadable medium according to claim 11, wherein the method is applied toa payment system, and the second user is a merchant.
 16. Thenon-transitory computer readable medium according to claim 12, whereinthe method is applied to a payment system, the system identity codeidentifier is information, which is allocated by the payment system tothe second user, for identifying the second user.